Start Recreating the World Now

For
Create Not Hate
Description

THE BRIEF
Create a powerful copy based press campaign which encourages creative people to see the potential in Britain’s youth, and to drive them to the Create Not Hate website.
TARGET AUDIENCE
People over 25 working in creative industries, which include design, film, architecture, fashion, journalism and broadcast. They probably have negative perceptions of young people, based on what they see in the media. But also recognize that something must be done to turn the situation around. They just don’t know what.
TONE OF VOICE
You are speaking to other creative people. Speak how you would like to be spoken to!

Type
ADVERTISING CAMPAIGN